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Stirring It Up - How to Make Money and Save the World - Gary Hirshberg [PDF] - [Sherlockism]

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Description

 							
  
  A true force for change, Gary Hirshberg has been at the forefront of movements working for
environmental and social transformation for 30 years. From his early days as an educator and activist to his current
position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive
outlook has inspired thousands of people to recognize their ability to make the world a better place.
  
  In
Stirring it Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace - "the power
of one" - while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing
from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded
companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business
not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.
 

  Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what
he calls `the bad old days' of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire
revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also
describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged
messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising
the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on
consumers than traditional advertising.
  
  An inspiring book for business owners and managers as well as
anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet,
while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage
green corporate behavior. 						

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